Supreme doesn't open a new store like any other brand—you know, a little bit of music, some champagne, maybe some light bites passed around. No, Supreme opens a store like it does everything else: at 115 percent effort, and with a party. Which is exactly what the box-logo brigade did on Wednesday night to inaugurate its new San Francisco location, at 1015 Market Street. Skaters threw down in the obligatory bowl, guests mingled, selfies were popped next to sculptures from longtime friend-of-Supreme (and skate legend) Mark Gonzales. And—of course—guests went home with their own special-edition box-logo tees.
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