When Is Black Friday? Use the Shopping Holiday to Get Ahead of Your Gift List

When is Black Friday again? Considering all the leaks, drops, and noise this month, you'd be forgiven for asking that question. Though it doesn't technically start until November 29th, tons of retailers have already announced their planned deals (or just outright made them live). This means that you, dear reader, have a big opportunity to take advantage of sales that a bunch of people—the kind that just expect to camp out in front of Best Buy—might not know are happening.

There are a lot of things you can do with this opportunity, for example, buy a ton of stuff for yourself. Some of these sales are actually very good. You probably need (and deserve) new clothes and new tech as much as anyone. But these early deals are also an excellent chance do something for all the other people in your life. Your parents, your partners, your friends, your very-hard-working-editors deserve thoughtful gifts as much as you do. We've spent a bunch of time here at GQ compiling some of our favorite luxury, design, and fashion gift ideas, but we've also seen a bunch of things we love pop up on the virtual Black Friday sales racks. Everything from enormous TVs, to super soft sheets, to minimalist furniture is available at a big discount right now. So, when is Black Friday? Might as well be right now.

Black Friday Tech Gift Ideas

The biggest Black Friday sales tend to be on tech. If the people on your list are looking for new headphones, TVs, or a Kindle, you're in luck. Those are among the many devices that have already gotten some decent discounts from Best Buy, Walmart, and Amazon.

Amazon Kindle Paperwhite (was $130, now 40% off)

Did you know that you can rent e-books at the library? Get this for the person in your life who is considering purchasing yet another bookcase they don't have space for.

Amazon

$130

$85

Buy Now

Beats Studio 3 noise-cancelling headphones (was $350, now 40% off)

This is a remarkable discount on a pair of one of our favorite noise-cancelling headphones for Apple users. If you like good sound quality and drowning out the ambient noise of the world around them, you'll love these.

Best Buy

$350

$210

Buy Now

Apple Airpods with charging case (was $160, now 13% off)

This is probably the lowest price we'll see all holiday season on AirPods, since Apple isn't discontinuing this original design. Unlike the AirPods Pro, these don't have silicon airtips or noise-cancelling.

Amazon

$160

$140

Buy Now

Ultimate Ears Wonderboom portable Bluetooth speaker (was $100, now 60% off)

Are you still showering without listening to music? How? Stop! Get this speaker, which was our favorite portable Bluetooth speaker a few years ago and is still very good.

Best Buy

$100

$40

Buy Now

Eufy RoboVac 35C robot vaccuum (was $300, now 40% off)

Robot vacuums are extremely fun, useful cleaning devices that people often feel too ashmed to buy for themselves. Help out your slightly disorganized friend with this deeply discounted bot from Eufy.

Walmart

$300

$180

Buy Now

Roku Premiere 4K streaming stick (was $40, now 25% off)

Best Buy

$40

$30

Buy Now

Samsung Q60 4K TV, 65-inch (was $1,200, now 17% off)

This Samsung TV has the company's QLED technology, which gives you a really vibrant, colorful image. It's generally a bit more expensive than equal competitors, but at this price it's a really great option.

Best Buy

$1,200

$1,000

Buy Now

Sony X800G 4K TV, 55-inch (was $800, now 38% off)

The X800G is a solid mid-tier TV. It doesn't have all the same bells and whistles of more premium option, but it's an enormous upgrade over most of the TVs released 5 years ago.

Best Buy

$800

$500

Buy Now

Black Friday Bedding and Textile Gift Ideas

Everyone likes high-quality sheets and towels, but they can also be a hard thing to buy for yourself. It feels like a needless luxury to get something great from one of our favorite companies rather than just getting the cheapest thing from your local Dillard's. Your giftee deserves better! And thanks to the Brooklinen sale that's already active, they can.

Brooklinen bath towels (was $70, now 20% off with code BLACKFRIDAY)

Nobody replaces bath towels as much as they should. Do the work for someone with these plush baddies from Brooklinen.

Brooklinen

$70

$56

Buy Now

Brooklinen classic sheet set (was $130, now 20% off with code BLACKFRIDAY)

Brooklinen makes very comfy sheets in wonderful patterns. Nothing says, "you have a real aesthetic" like getting someone a "deep navy brushstroke" sheet set.

Brooklinen

$130

$104

Buy Now

Brooklinen Luxe hardcore sheet set (was $220, now 20% off with code BLACKFRIDAY)

This is Brooklinen's excellent sheet set, but with the addition of a duvet cover that you can get in a different color. If you don't think your giftee is bold enough to go full print, you can get them a more neutral duvet cover. That way the can keep their aesthete-tendencies close to the chest.

Brooklinen

$220

$176

Buy Now

Black Friday Kitchen and Cooking Gift Ideas

The biggest kitchen and cooking deals are still to come, but if you're trying to get as much of your shopping done early as possible, there are a few you should definitely consider.

Salt, Fat, Acid, Heat by Samin Nosrat (was $30, now 53% off)

If you've watched her Netflix show, you know that Samin Nosrat is one of the most charming celebrity cooks around right now. Her book offers a simple system for thinking about cooking, rather than complicated prescriptive recipes that will require the use of several measuring cups, spoons, and mixing bowls. It's the kind of book that'll help anyone who actually enjoys preparing dinner each night.

Amazon

$30

$14

Buy Now

OXO glass baking dish, 3 Qt (was $15, now 20% off)

OXO's baking dishes are the perfect vessels for cooking bunch of the hallmark holiday foods like casseroles and stuffing. Grab one as early as you can, so that you can practice a few times before your big holiday meal.

OXO

$15

$12

Buy Now

OXO glass pie plate, 9-inch (was $10, now 20% off)

A pie plate allows you to do one of the few truly wonderful things in this world: bake pies. Of course, you can also use it to bake quiches, which are just savory pies. Nothing wrong with that.

OXO

$10

$8

Buy Now

SundayScaries CBD Unicorn Jerky (was $19, now 15% off with code HOLIDAYSCARIES15)

There are far too many new CBD companies in the ether these days, but SundayScaries is a decent one. It's unicorn jerky is basically those rainbow candy strips that'll slightly calm you down.

Sunday Scaries

$19

$14

Buy Now

Black Friday Furniture Gift Ideas

Big discounts on furniture are rare, which is why these discounts on items from the sale section at Urban Outfitters are such a big deal. You probably can't count on these things to last a lifetime, but considering their simplicity, they'll certainly stay with you for your next few apartments.

Urban Outfitters multipurpose side table (was $250, now 52% off)

A side table that can double as a cool stool in a pinch. Like during that white elephant gift swap that for some reason you agreed to host in your tiny studio apartment.

Urban Outfitters

$250

$120

Buy Now

Urban Outfitters "Nova" print rug (was $150, now 62% off)

Rugs are the kind of apartment decorating staple that everyone wants but also that everyone procrastinates actually buying for themeselves. This rug has a nice monochromatic pattern that will likely look great in anyone's living space.

Urban Outfitters

$150

$54

Buy Now

Black Friday Menswear Gift Ideas

It's cold outside! Everyone could use some extra winter accessories.

Banana Republic fisherman beanie (was $50, now 40% off)

Get your Team Zissou on this winter.

Banana Republic

$50

$30

Buy Now

Hugo Boss two-tone scarf (was $88, now 30% off)

This scarf is made from a cotton/wool/alpaca blend, which should mean it won't feel itchy against your neck.

Hugo Boss

$88

$61

Buy Now

Breda Bresson (was 90, now 25% off with code EARLYBF)

Breda's watches are sleek and minimalist, which gives them universal appeal. Literally anyone will look good with one on their wrist.

Breda

$90

$68

Buy Now


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