SHANGHAI, CHINA - OCTOBER 12: American actor Tom Cruise attends the press conference of director Edward Zwick's film "Jack Reacher: Never Go Back" on October 12, 2016 in Shanghai, China. (Photo by VCG/VCG via Getty Images)VCG via Getty Images
Isaia is a brand synonymous with excellent suits. The Napoli-based company's signature coral lapel pin is basically a calling card for any guy to announce that he's currently stunting in some seriously well-made—and pricey—tailoring. Tom Cruise, on the other hand, is one of the most famous men on planet Earth and one of the most successful actors of all time. So it makes sense that these icons of their respective crafts have come together on Cruise's recent press tour for Jack Reacher 2.
But when you're Tom-Freaking-Cruise, off the rack suits won't cut it—even if they're made by one of Italy's best tailoring houses. Hell, a bespoke suit made of the brand's proprietary fabric isn't even enough. No, when you're Tom Cruise, only Isaia's Solo Otto suits will do. The program is like made-to-measure on steroids, utilizing fabric so rare that only enough yardage is made to produce eight suits. After that, the finely woven yarns are decommissioned and moved into the archives for good, never to be reissued again.
This week, Cruise stepped out in a navy blue, soft shouldered, three-piece, peak lapel suit (below) made of the label's 14.5 Selection fabric, which alludes to its 14.5 micron-sized Australian Merino thread. According to the brand,"the diameter of a red blood cell is equal to 8 microns, while that of a hair varies between 65 and 78 microns." (a.k.a. these threads are fine—in every sense of the word). To put it into perspective, Cruise has been parading around red carpets this week in a suit made of threads that are way thinner than the hair on your head.
As you might imagine, with this kind of rarity comes a hefty price tag, and the fully-lined suit like Cruise's from the Solo Otto collection costs over $8,000. But even if you can't afford this specific suit (or even one of Isaia's $4,000 off the rack models), there's an important lesson to be learned: In a menswear world where suits aren't king of the hill anymore, it's important to make each tailoring choice as memorable as possible. Memorability can come in the pattern of the suit, the fit, or the quality, or all of the above. At Cruise's age the best bet is to keep one's swerves tame regardless of price (hence the subtle check pattern navy suit). And while we can't speak for him, we know we'd get some sense internal joy in knowing our suit is only one of eight in the entire world. That's the kind of thing that can make any guy feel like a star, and why suiting up is still the easiest way to look one's best.
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