Zenith and Range Rover Teamed Up to Make One Damn Good Watch

The limited-edition El Primero is a design nerd's dream.

We've made the argument that you can—and should—match your watch with your car. And Zenith's collaboration with Range Rover takes that idea to brand new heights.

The Swiss watchmaker and the British car company teamed up to pay tribute to the year 1969, when Zenith's El Primero and Land Rover's Range Rover were first introduced. Both products represent a level of technical achievements and design excellence that have endured for decades: both the watch and the car are just as collectible today as they were almost 50 years ago.

The 42 mm watch case is made from a ceramicised aluminum that's a lot lighter than you'd think. The face, while dark, is incredibly readable thanks to its faceted hour markers and luminous materials. It's a working chronograph, which makes it perfect for car obsessives who want to track their lap times—and the rubber coated calfskin strap means it can handle nearly anything you throw at it. Which will mean a lot to Range Rover drivers who appreciate something luxurious that can survive in the wild.

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