How To Get The Vetements Look for Way Less

Look like one of the cool kids stunting in fashion's hottest brand and be able to feed yourself.

When Demna and Guram Gvasalia started their Paris-based label Vetements (pronounced vet-monh if you're a fashion editor), you have to wonder if naming their brand after the French word for clothes was meant as a joke or commentary on crowded field that fashion is today. We're going to assume the former, considering most global customers still aren't aware of the label's meaning. What they do now is that the name is synonymous is the coolest threads money—and lots of it—can buy right now.

The brand's aesthetic is built off of tried-and-true workwear and streetwear silhouettes (once known fashion lifetimes ago as "normcore") with their proportions shrunken down or blown up to comic proportions. The appeal of Vetements is it combines the everyman look with the feeling that by wearing them, you are in some way cooler than the person standing next to you. They're not the first to do it—Carhartt, Dickies, and Levi's, the original workwear brands, can claim that real estate—but they're doing it best.

What gives Vetements a sense of exclusivity and luxury is its prohibitive pricing and limited distribution. It's a strategy that should be taught as a case study in business schools (seriously, their meta marketing moves, like launching an "official fake" pop-up shop, collaborating with the brands they were accused of knocking off, only crank their cool factor higher). That's why its hoodies and sweatpants, re-engineered vintage jeans, and giant-fit bomber jackets have all became tell tale signs of a fashion insider with money to burn. But because the inspirations behind these pieces are so clearly apparent, whether it's a champion hoodie or Alpha Industries bomber, aping the look is incredibly easy—and cheap (after all, it's just clothes, right?) Here are the seven staples you need to get the Vetements look:

1. Bomber Jacket

2. Camo Pants

3. Parka

4. Sweatshirt

5. Jeans

6. Hat

Left: Vetements, $270, available at fwrd.com

7. Rapper Tee

MORE STORIES LIKE THIS ONE

http://ift.tt/2fjY42B

Best Product Soap
Defense Soap Bar 4 Oz (5 Pack) All Natural Antibacterial Antifungal Therapeutic

Kirk's Original Coco Castile Bar Soap, 4 Oz, 3 Count

Raw African BLACK SOAP Organic From GHANA Pure Premium Quality CHOOSE

Dial White Antibacterial Deodorant Soap, 4 Oz, 10 Count