Ralph Lauren puts some prep in the snowboarder's step.
Shaun White, 2014

'70s colors forever and ever.
Rolland Collombin, Bernhard Russi, and Heinrich Messner, 1972

Men's speed skating gets the Depeche Mode treatment.
Dan Jansen, 1984
"Patriotic snow cowboy" is a look we are surprisingly in favor of.
Wilf O'Reilly, 1992
Yep, definitely on board.
Bill Johnson and Doug Lewis, 1984
Shia LaBeouf, is that you?
Brian Boitano, 1987
The legendary French skier had some serious moves.
Jean-Claude Killy, 1968
Thom Browne fans, eat your heart out.
French athletes, 2014
The British figure skater embraces the era's big personality shirts.
John Curry, 1976
Who knew hockey players had so much steez?
Dave Silk, Jack O'Callahan, and Mike Eruzione, 1980
Bad haircuts + good parkas = Balenciaga-level Olympic fashion.
Kjell Storelid and Johann Olav Koss, 1994
Don Draper in base layers.
Cthmar Scheider, Zeno Colo, and Christl Fravda, 1952
The record-smashing speed skater took grooming cues from Axl Rose.
Apolo Anton Ohno, 2006
All the right stripes. Après ski lounging has never looked cooler.
Gustav Thoeni, 1972
If head-to-toe neon belongs on anyone it's an Olympic ski jumper in 1994.
Noriaki Kasai, 1994
The figure skating champion makes doing jumps in chunky knitwear look easy.
Dick Button, 1952
Weir brings the weird to men's figure skating and we can't look away.
Johnny Weir, 2006
Ride 'em cowboys.
Team USA, 1984
"Sprint runner for the US bobsleigh team" is our aesthetic.
Willie Davenport, 1980
The Opening Ceremony in Nagano was a feast for the eyes.
Sumo wrestlers, 1998
Skiing with only his ridiculous good hair to protect him. Yikes.
Toni Sailer, 1956
Athletic wear for the Reading Rainbow era.
Eric Heiden, 1980
"French guy in turtleneck" has always been a recipe for cool.
Jean-Noel Augert and Georges Mauduit, 1968
This satin U.S.A. track jacket is...fire.
Team U.S.A., 1960
Pitti Uomo peacocks, on ice.
Russian athletes, 1992
That feeling when you win a gold medal at the Olympics—or wake up and realize it's Sunday.
Shani Davis, 2010
Double vision. Double yes.
Yoshiharu Fukuhara, 1964
Three-stripe seriousness from team Germany.
Andre Lange, Enrico Kuehn, Kevin Kuske and Carsten Embach, 2002
Winter whites done very right, courtesy of Mr. Ralph Lauren.
Team USA, 2010
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