2016's Most Googled Men's Terms Are All About Your Head

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Also: Cutting off your sleeves

Who knows the deepest, most hidden secrets and desires of humans?

While you may feel protected in your living room, web-surfing your life away, the search engine juggernaut Google is keeping tabs on all those wishes, hopes, and queries that you type into its little rectangular box. Today, Google released its annual year-end report, culled from data yielded by user searches, and the findings are expectedly fascinating, especially when it comes to matters of style and grooming. For example, the term "dreadlocks" gained some serious momentum in April in South Africa, while people were really interested in ripped jeans and windbreakers back in October. In September, you searched the ever-perplexing phrase business casual while in November, you wanted to know everything you could about flight jackets, which makes sense. In other news, you were really interested in succulent plants in May, and trying to figure out who the hell The Chainsmokers were back in August (if you find out, would you mind telling us?).

Guys were very concerned with how their mugs were looking this year. The top-searched grooming terms men looked for were "pomade" "beard oil" "beard balm" "fade hairstyle" "hair balm" "men's anti-aging" "men's haircare." As it turns out, men aren't immune from vanity (and that the beard, despite reports otherwise, is probably sticking around for a while).

As for sartorial quandaries you pondered this past year, the number one searched fashion question was how to cut the sleeves off a shirt, to which we say: Don't. (Unless you have arms like Justin Theroux). And, no big surprise here, but young Millennials were Googling "What did people wear in the '90s" because, depressingly, they really don't remember, and now want to emulate the style of the grungiest of decades, and not in an ironic way. 😭 It's all part of the 20-year trend feedback loop.

The rest of the designers listed aren't what you'd traditionally think of as fashion designers, but more in the celebrity realm: the Olsen twins (who design their upscale line The Row), Kendall and Kylie Kardashian, and Ivanka Trump. At the the top of the list: Kanye West.

And while it' generally agreed upon that 2016 has been a nonstop dumpster fire, Google did put together a two-minute highlight real that may awaken the embers of even the darkest heart. Take a look, and try not to cry. Turns out you still might be human, after all.

Up Next: The GQ Editors Take the 30-Day Beard Challenge

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