Two New Russian Labels We Love

The year’s most provocative clothes came from Demna Gvasalia and Gosha Rubchinskly, a pair of renegade designers out of the former Soviet Union.

Vetements $1,210 (maroon hoodie), $2,815 (jacket), $1,690 (jeans) | Mrporter.com Balenciaga $1,115 (backpack), $285 (cap)

Gosha Rubchinskiy

Hardcore punk meets normcore sportswear

...Gosha Rubchinskiy. Reared on post-Gorbachev pop culture, Rubchinskiy also hijacks logos (from Tommy Hilfiger’s to the hammer and sickle), but his clothes are cheaper, more intertwined with the Moscow street-kid scene he’s photographed for a decade. Both designers love to play with type. Both love cartoonish proportions. Both make clothes for outcasts: If the Rubchinskiy customer is a punk who cut class to skate, theVetements guy is an art student who cut class to smoke. Neither brand even pretends to sell work clothes; they’re both selling anticorporatism. After all, you gotta look fresh while raging against the machine.

Gosha Rubchinskiy x Kappa $142 (hoodie) | $129 (track pants) Gosha Rubchinskiy x Fila | $146 (sneakers) http://ift.tt/10lI6FR

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