Sneak Inside GQ's Infamous Paris Fashion Week Party, Presented by 24S

There was a time when men’s fashion week in Paris was just that—a week full of men’s fashion shows. A true industry-only event. But over the last few years, menswear has become a cultural juggernaut, and the June shows in Paris are its red hot center. Sometimes it feels less like fashion week over here and more like a really glamorous, elevated global happening on par with Coachella or Art Basel Miami. You just gotta be here, man! Naturally, GQ takes it as a matter of pride and responsibility to set the celebratory tone for the week—to make men’s fashion feel less like a transactional industry and more like a living, breathing community. That’s why editor-in-chief Will Welch started throwing this now infamous, semi-secret party at L’Avenue each season alongside likeminded LA-based DJ soundsystem No Vacancy Inn and our new partners 24S, the Paris-based e-comm destination that's about to launch menswear. Like we said: Men’s fashion is a big deal now! It feels important that we all get dressed up and dance.

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