The Supreme Box Logo Heads to Christie’s Auction House

A set of Supreme x Damien Hirst skateboards with an estimate of $4,000 to $6,000

Christie's

Most importantly, people are ravenous for Supreme goods. Although they might not meet the prices typically achieved by Christie’s other categories, the collecting community, as evidenced by the line outside the brand’s shop on Thursdays, is religious in its devotion to Supreme.

What’s clear for Christie’s and, Caitlin Donovan, the house’s head of sales for handbags and accessories, is that the biggest cop of all is the new group of collectors Supreme will bring into the auction house’s fold. Supreme skate decks, pinball machines, and knife sets are the bait; the trap is made out of Pablo Picasso ceramics and Takashi Murakami paintings. “So whether it be a Supreme skateboard, or a jacket, or a motorcycle, they will bring in a new, younger audience to Christie’s,” says Donovan. “And those are people that have a lot of room and power to grow over time and go into other departments.”

Christie’s is making an educated bet that if these people like to collect box-logo T-shirts they might, down the line, be bit by the collecting bug again. Hell, they’ve probably been bit by it before. “You look at the Patek [Philippe] market, the Kaws market, and Warhol,” says Donovan. “I think that there's a lot of overlap.”

A pair of Supreme x Kaws skate decks with an estimate of $7,000 to $9,000

Christie's

A set of Supreme x Terry Richardson Kermit the Frog skateboards with an estimate of $3,000 to $9,000

Christie's

But Christie’s doesn’t even need those customers to fall down the collecting rabbit hole into more expensive categories for this particular auction to be a success. And that speaks to the way streetwear is perceived today. In 2019, this once-niche corner of the fashion world has fully seeped into every luxury category. The streetwear-adjacent Kaws sells $14.7-million-dollar paintings. Virgil Abloh heads up one of the most storied European fashion houses. And separating Supreme knives from Chanel and Hermès handbags is no longer essential—or at least obvious.

Working on this Supreme auction, Donovan says, has “opened my eyes to an entirely different collecting culture.” There are no concrete plans to bring other streetwear brands into the fold, or at least plans Donovan can tell me about— but she promises she has “lofty ideas of how I’m going to take this and move forward.” Then, she refers offhandedly to the burgeoning new category at Christie’s Supreme is a part of. Maybe it’s not official, but it might as well be. The Supreme auction, Donovan says, marks the house’s first adventure into what she defines as “the Hype Collecting Department.”

A group of Supreme boxing items with an estimate of $10,000 to $15,000

Christie's

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